Sony to Launch New Flagship Phone in 2013

Can Sony hit back at Apple and Samsung?

Sony have been doing some pretty decent work over the last few years with their mid-range Smartphones. Being the major company that they are however, they are not satisfied with the fact that when it comes to the high-end of the Smartphone market, they have fallen behind Apple and Samsung.

So far there's nothing apart from rumours as to what the design of the new phone will look like and the handset is rumoured to be called the Sony Xperia Odin C650X.

The suggested insides of the Odin certainly make for some impressive reading; it's expected that Sony will be offering up the device with 1080p resolution at 440 pixels per inch. The screen has to be the biggest talking point - it's believed to measure 5 inches; once you couple a 5 inch display with the 1080p resolution then you have one of the best displays available. If rumours are correct then it will be powered by a 1.5GHz quad-core Snapdragon S4 Pro Processor, which should mean that the phone will be no slouch.

It's also expected that the phone will have 2GB of RAM on board and an impressive 32GB of internal storage as-well as a decent 13 Megapixel rear-facing camera.

Of course all these details are merely rumours at this point but the news does suggest that Sony want to move on from their Xperia T handset which benefited from being the 'Bond phone' after its partnership with the latest 007 movie Skyfall. Despite the Bond boost however, the Xperia T has so far failed to make any great dent on Apple and Samsung's Smartphone supremacy.

It seems that we will have to wait until January to see what Sony have in store, the flagship device is rumoured to be launching in Las Vegas at the annual technology event CES.

Sony are also closely monitoring the success of the new Windows 8 phones and they may look to branch out from Android in the near future.

Will 2013 be the year that Sony hits back at Samsung and Apple and takes a bigger slice of the Smartphone market, or is it just too late? We'll keep you updated of any developments and will certainly be taking a closer look at the Odin when it launches